ABOUT ME
Hi, I’m Rimsha, a passionate web developer, digital marketer, and entrepreneur with over 5 years of experience in helping businesses build and grow their online presence. With a strong background in Shopify development, WordPress design, and digital marketing, I specialize in creating user-friendly, visually appealing, and results-driven solutions for my clients.
As a Computer Engineering graduate from COMSATS, I combine technical expertise with creative problem-solving to deliver innovative and impactful projects. I’ve had the privilege of working with a diverse range of clients worldwide and managing my own successful brands—BR Crafts and a thriving makeup line. These experiences have allowed me to understand the unique challenges businesses face and tailor my services to meet their goals.
What Sets Me Apart
- Shopify & WordPress Expertise: I build and optimize e-commerce stores and websites that convert visitors into loyal customers.
- Marketing That Works: I craft digital strategies that boost visibility, increase engagement, and drive sales.
- Entrepreneurial Insight: Running my own brands has given me first-hand knowledge of what it takes to succeed in the competitive online marketplace.
EXPERIENCE
2023 - 2024
Shopify Developer & Mobile App Developer | Muscle PM
I worked with Muscle PM, a startup, where I developed a custom mobile app for their Shopify store and provided solutions for the optimization and customization of their e-commerce platform.
- Created a custom mobile app that integrates seamlessly with their Shopify store.
- Optimized the user experience and mobile interface, increasing conversions and user engagement.
- Integrated advanced Shopify features to meet specific business needs.
2020 - Present
Founder & Web Developer | BR Crafts
As the founder of BR Crafts, I designed and developed the website to showcase and sell handmade jewelry and resin products, helping the brand expand its online presence.
- Designed and developed a responsive, user-friendly Shopify store.
- Implemented SEO strategies to increase organic traffic and visibility.
- Continuously updated the website to optimize performance and user experience.
2023 - Present
Web Developer & Digital Marketer | Hoor Beauty
I created a fully functional e-commerce website for Hoor Beauty, a makeup brand, and am responsible for ongoing marketing strategies.
- Developed a custom WordPress website for Hoor Beauty’s online store.
- Focused on integrating social media and marketing tools to boost customer acquisition and retention.
- Led digital marketing campaigns on Instagram, Facebook, and Google Ads, resulting in increased sales and engagement.
2021 - Present
Digital Marketing Specialist | Twinkling Charm & BR Crafts
I manage the digital marketing strategies for BR Crafts and Twinkling Charm, helping them increase visibility and drive more sales.
- Managed social media accounts and created engaging content for both brands.
- Ran targeted Facebook and Instagram ad campaigns to increase brand awareness and conversions.
- Increased website traffic through SEO optimization, email marketing, and influencer partnerships.