ABOUT ME

Hi, I’m Rimsha, a passionate web developer, digital marketer, and entrepreneur with over 5 years of experience in helping businesses build and grow their online presence. With a strong background in Shopify development, WordPress design, and digital marketing, I specialize in creating user-friendly, visually appealing, and results-driven solutions for my clients.

As a Computer Engineering graduate from COMSATS, I combine technical expertise with creative problem-solving to deliver innovative and impactful projects. I’ve had the privilege of working with a diverse range of clients worldwide and managing my own successful brands—BR Crafts and a thriving makeup line. These experiences have allowed me to understand the unique challenges businesses face and tailor my services to meet their goals.

What Sets Me Apart

  • Shopify & WordPress Expertise: I build and optimize e-commerce stores and websites that convert visitors into loyal customers.
  • Marketing That Works: I craft digital strategies that boost visibility, increase engagement, and drive sales.
  • Entrepreneurial Insight: Running my own brands has given me first-hand knowledge of what it takes to succeed in the competitive online marketplace.

EXPERIENCE

2023 - 2024

Shopify Developer & Mobile App Developer | Muscle PM

I worked with Muscle PM, a startup, where I developed a custom mobile app for their Shopify store and provided solutions for the optimization and customization of their e-commerce platform.

  • Created a custom mobile app that integrates seamlessly with their Shopify store.
  • Optimized the user experience and mobile interface, increasing conversions and user engagement.
  • Integrated advanced Shopify features to meet specific business needs.

2020 - Present

Founder & Web Developer | BR Crafts

As the founder of BR Crafts, I designed and developed the website to showcase and sell handmade jewelry and resin products, helping the brand expand its online presence.

  • Designed and developed a responsive, user-friendly Shopify store.
  • Implemented SEO strategies to increase organic traffic and visibility.
  • Continuously updated the website to optimize performance and user experience.

2023 - Present

Web Developer & Digital Marketer | Hoor Beauty

I created a fully functional e-commerce website for Hoor Beauty, a makeup brand, and am responsible for ongoing marketing strategies.

  • Developed a custom WordPress website for Hoor Beauty’s online store.
  • Focused on integrating social media and marketing tools to boost customer acquisition and retention.
  • Led digital marketing campaigns on Instagram, Facebook, and Google Ads, resulting in increased sales and engagement.

2021 - Present

Digital Marketing Specialist | Twinkling Charm & BR Crafts

I manage the digital marketing strategies for BR Crafts and Twinkling Charm, helping them increase visibility and drive more sales.

  • Managed social media accounts and created engaging content for both brands.
  • Ran targeted Facebook and Instagram ad campaigns to increase brand awareness and conversions.
  • Increased website traffic through SEO optimization, email marketing, and influencer partnerships.

EDUCATION

2019 - 2023

Bachelor of Science in Computer Engineering (BS CE)

COMSATS Institute of Information Technology

2016 - 2018

Intermediate in Computer Science (ICS)

Punjab Group of Colleges (PGC)

2014 - 2016

Matriculation

American Lycetuff

SKILLS

JavaScript

UI/UX Design

Mobile App Development

Shopify Development

WordPress Development

Digital Marketing & SEO